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Essays

I write to understand. Or at least to try. Myself, a process, a problem I can't quite see clearly yet. The act of putting words on paper forces clarity that thinking alone rarely gives me.

These texts come from that same place: to try to understand. Some are about mistakes that cost me something. Some are borrowed wisdom. Some are about the work itself.

All essays

  • The Peter Principle

    Why top salespeople so often fail as sales managers — the Peter Principle, the five levels of competence, and what it takes to actually lead.

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  • Codeine Coaches

    Some coaching makes the client feel better without making them better. A coach should build capability, not dependency — a physiotherapist, not a pharmacist.

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  • What is not good for the hive is not good for the bee

    On Marcus Aurelius, oversold ice-cream shops, and the long-run cost of putting yourself above the system you belong to.

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  • The Great Misalignment

    On mission statements, business models, and what happens when the experts hired to solve customers' problems are quietly replaced by experts hired to keep them from leaving.

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  • Listening with Intent

    On the difference between listening to reply and listening to understand — and why understanding is the actual sale.

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  • Trygghet & Stolthet

    Two Norwegian words about safety, belonging and pride at work — and the morning a stack of business cards taught me what they mean.

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  • Ambition Feeds Illusion

    On the gap between certainty and clarity — and what 173 unkept promises taught me about ambition, belief, and the stories we tell ourselves.

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