Work
Trygghet og stolthet
Trygghet (ˈtrʏɡhɛt): the state of feeling safe, secure, without fear.
Stolthet (ˈstɔlthɛt): a quiet sense of pride in who you are and what you do.
Two Norwegian words. No English translation really captures what they mean to me. Add them to a person, a team, or a business. Watch what happens.
How I think about the work
I was barely twenty, wearing my best suit, sitting across from a man named Bjørn. Swedish. Calm. The kind of person you meet once and already know you want to learn from. Before we started, I noticed a stack of business cards on the table between us. With my name on them. It said: Thomas Ims. Sales. Not advisor. Not consultant. Not account manager. Salesperson.
He looked at me and said, seriously: that is your title. And if you are not proud of that title, this is not the job for you. I have introduced myself as a salesperson ever since. A salesperson. And proud of it.
Bjørn taught me something that morning that I have carried into every room since. A person who feels safe in their role, and proud of the work they do, becomes twice as effective without learning a single new skill. That is what I work with. Helping people feel safe in who they are, and proud of how they do it.
What I do
From that first sales job I kept moving. Deeper into communication, marketing, strategy, leadership, business development. I now split my time between Australia and Norway, and have worked across many cultures and markets.
The work has taken many forms. Courses, keynotes, and projects where I work closely with teams, leaders and owners toward a shared goal. Not on the outside looking in. In the room, at the table, with skin in the game.
I have been part of starting companies and joined others on their journey through growth and change. Not all of them became what we hoped. Some exceeded expectations. The times things did not go as planned taught me more than the wins ever did.
What it usually leads to is the same: clarity on where you are going. A plan that survives contact with reality. And a team that is aligned and motivated enough to execute. Not because they were told to. Because they understand why.
If any of this sounds familiar, let's have a conversation.